Independent Professional Case Studies

CPA firm

Business Characteristics:

• Privately-held, one CPA
• Firm in existence for 4 years
• Successful and profitable practice

Presenting Pain:

• CPA wished to take his firm to the next level
• Wanted to increase revenues by increasing the number of billable hours to clients
• Wanted to devote more time to more targeted marketing activites
• Had a goal to maximize time and talents

Client’s Objective:

• Develop an overall plan for developing the business
• Develop systems
• Hire administrative support staff
• Delegate administrative tasks to administrative staff

Our Involvement:

• Provided one-on-one strategic planning to identify the gap between client’s current practice and desired practice
• Reviewed and evaluated the raw data available about the business, which included types of clients, types of services, revenues, profits, etc. in order to identify changes that would further client’s goals
• Provided written planning tools summarizing the actions that client had resolved to take to grow his practice
• Provided regular, ongoing support, as requested to support client as he continued to follow the strategic plan

Results:

• Hired (part-time) administrative support person
• Freed up time for CPA to devote to effective marketing specifically designed to achieve client’s goals
• Designed and added a new type of service to benefit existing client base
• Increased owner confidence and satisfaction

Client Investment:

$4,800